Thursday 20 October 2011

What's Your Type?

AMADEUS.
The typeface in this dvd cover seems to be Times New Roman or something similar. The typeface is formal and elegant, reflecting the setting of the movie and also appealing to the target audience, which are older adults. Older as in probably 30 and up. However, I'm 18 and this is personally one of my favorite movies, probably because I grew up with it. I know many people my age who can never get through the movie without falling asleep!
Back to the topic. The letters are straight and toned down, different and plain compared to some outrageous and curvy movie cover typefaces. However, the typeface is definitely suitable because there is a strong contract of white on black and the type is large, bold and almost centered. The first and last letter are larger than the rest to add that little extra it would have needed. The typeface is consistent throughout the poster, which is good. There are few keywords on top that are small and lead into the huge typeface of the title, creating further contrast.
* got this movie poster from http://ca.movieposter.com/poster/MPW-18717/Amadeus.html - thanks!
 
THE BREAKFAST CLUB.
The typography in this movie poster is meant to look as if it were written by chalk, since it is on top of a chalk board (duh). The font doesn't seem to be written by a teacher since it is casual and curvy and very large. Therefore, the font is most likely meant to be appear student written, which is suitable since the major target audience of this movie are high school students. The typography is effective since it clearly addresses the target audience. Also, the large size of the type across the blackboard provides an appearance of rebellion and dominance, which are themes in this movie. 
* got this movie poster from http://www.amazon.com/Breakfast-Club-Flashback-Emilio-Estevez/dp/B001AEF6BI - thank you!



MOULIN ROUGE.
The typeface in this DVD cover are capital, tall, letters. The letter's color is light yellow, like lights, and there are even vegas-style lights aligning each letter. It's literally an attention-seeking typeface, which works with the themes in the movie. These typeface qualities suggest that the movie may be set in the city, in an entertainment district or venue. The typeface also gives off an energetic feel. I believe that the typography is effective because it clearly clues the audience into the mood, setting, and perhaps plot. The target audience are people over the legal age and perhaps late adulthood since the typeface gives off a feel of nightlife, entertainment, casinos, sex, and so on.
* got this movie poster from http://www.moviegoods.com/movie_poster/moulin_rouge_2001.htm - thanks!

- Karoline
(week 7)

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